Yes!
I am absolutely right that there is someone gossiping about you and your
behaviors in your organization. And this gossipy body is very talented to walk
around, leave trace and reach everybody in the organization and even outside of
the organization. If someone, who gets on well with this body comes to your
organization, s/he can tell a lot about your organization and come up with
exact scenarios that happened years ago.
It
is not more than 3 years that I am in business world and working with companies
living more than 10-20 years. And I remember myself talking and even discussing
in confidence about what exactly happened 6-7 years ago, how a company merged
with the other, what was the main process related issues, what are the taken
actions, whether they are successful or not, how these decisions affect their
current business ...etc without talking to anyone who exactly experienced that
period.
Are
you surprised? Excited? Get anxious?
If
you are a great fan of social media, sharing about where you are on Foursquare,
what you eat on Instagram, what you feel and think on Twitter and who you
follow on Facebook ... than you are already familiar with the concept from your
social life and you should not be surprised when you noticed that everything
happens in your business is tracked in much more detail.
How?
Thanks to my gossipy friend in your organizations: The Data!
Is
this a threat or an opportunity? Depends how you get on well with this friend.
We
are humans - the living bodies, having habits, having memories, having ups and
downs and you get it, our organizations too! You need to talk to your
organization, you need to understand ups and downs, the reasons, the
experiences and this will help you a lot to catch up with the upcoming trends
and expectations in the market and to grow, most importantly to survive.
All
we know that customers lead the business so the new trend is customer centric
business strategies. To apply these strategies successfully, we are trying to
learn as much as possible about our customers and thankfully our customers
leave lots of footprints around. Are we capable of following these footprints?
Is it easy to read and guess the next action of our customers? The answer for
these questions is another topic but in overall the answer is Yes! But the next
question is - are we capable of to react accordingly within an acceptable
response time?
Do
we know about our strengths, our weaknesses?
At
first can we measure them? Yes we can!
But
do we? Not very commonly.
Companies
started to spend great budgets and efforts to understand and better serve to
their customers by gathering volumes of external data. The point
that we are missing is, data is such kind of an asset that can be benefited
only if directed to a target! Otherwise, it might turn into a
burden and even a risk. You can liken to our simple but most valuable source:
the water. Do you want to grind the info or cause a flood?
The
gossipy friend tells you a lot that can support you to gain quick wins without
waiting till the end of long development cycle of any transformational project
that will solve your current problems after three years! You are a running
organization and it is inevitable that you have some strength that might
attract your customers. Instead of looking what exists and taking all, focus on
what you can do and use what you need to reach your defined targets.
There
are trends going around and all we are trying to follow. So the result - many
companies working on technology transformations, CRM projects, marketing
campaigns, they are planning to go online, use big data in short time ..etc.
All these are required in today's business world. But does the same work for
everyone? Does not it sound like we are missing one of top trends -
customization? Do you have your own well-structured and well-defined strategy
and goals? Or just repeating trends as your new strategy? Believe me; they are
too high-level to transform your business.
Define
your own strategy, own targets and then go for a coffee with your gossipy
friend! It will tell you where to focus, what to change and how to change
according to your strategy. If you do not care it enough, it will start to
gossip about you in the market!





